Digital Underground

Full service accountable agency

Victor Dravigny for Abrau Durso

This project is memorable with us. It was the first international client early in 2012 by using our data monitor methodology, including a/b testing, remarketing, online testing, etc.

There were 4 types of products we have to prepare:

  • customer insight
  • landing page to present the history of Victor Dravigny
  • landing page for digital campaigns
  • banners for Google adwords, Snob, etc.

We created 4 types of landing page with different colors, photos ad theme to manage target audience through A/B testing.

Insight: champagne isn’t an old tradition for the NY’s Eve. Victor Dravigny — is a «new martini» for life celebration.

TA: youth (21-30 years, interested in trends, sport, active way of life)

Themes: partying, shopping, celebration, sport.

The main issues were:

  1. To introduce an «old-fashion champagne» to new young audience
  2. To make a trigger between young audience’s hobbies and «new martini» — Victor Dravigny
  3. To add value to current campaigning «celebrate life»
  4. Gather a new privilege club

The results:abrau_darum

Theme: party

Theme: celebration

Theme: shopping

Theme: sporty activities (winter sports in case of campaigns time of year)

Also, we created a brief history of Victor Dravigny’s champagne to increase awareness. On each page, we stated remarketing code and show banners that belong to that page. If a person leaves the page we will show him the new one on the next website together with new banners.

There we several types of those pages, so we had made A/B testing before starting the full campaigns so audience could see only best of them.

Landing page (history):

Client

Abrau Durso

Services

wine production

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