Task: to increase the number of calls and decrease the cost of the click
Our plan was:
- determine the most interested TA
- remastering campaigns
- gather statistics
So we create 60 banners of different types (video-ads, banners for smartphones and PC’s) to determine a/b testing, add call-tracking technology to identify the campaigns with the most interested target audience and remastering campaigns due to geographical factors, devices person use and their interests.