Digital Underground

Full service accountable agency

BIG DATA For Smarter Customer Experiences

A vast quantity of UNSTRUCTURED data, which we now have the ability to process in REAL-TIME.


  • There are 4.6 billion mobile-phone subscriptions worldwide and there are between 1 and 2 billion people accessing the internet.
  • The NASA Center for Climate Simulation stores 32 petabytes of climate observations and simulations on the Discover supercomputing cluster.
  • Facebook has 1.06 billion monthly active users with 30 billion pieces of content shared on Facebook every month.
    There are roughly 175 million tweets every day, from more than 465 million accounts.
  • If 2.7 Zetabytes of data  exist in the digital universe today, the richest experiences are created by the broadest data sources.
  • At the current rate, by 2022 1/3 of UK retail will be done online. Big Data can bring the intelligence of online shopping into the retail environment.
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